Stickier Marketing: How to Win Customers in a Digital Age.pdf

Stickier Marketing: How to Win Customers in a Digital Age PDF

Grant Leboff


In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky. This new edition of Sticky Marketing Stickier Marketing remains a complete guide to producing effective marketing communications in a world of consumers empowered by new digital technology who do not want to be shouted at but engaged with. It shows readers how providing return on engagement, rather than return on investment, and a customer engagement point, rather than a unique selling point, is what will make the difference in todays cluttered marketing place.Updated throughout, this new edition also includes brand new chapters on content marketing, discovery and mobile marketing.



Sayfa Sayısı: 272

Baskı Yılı: 2014


Dili: İngilizce
Yayınevi: Kogan Page

Delivering engaging customer experiences is vital for businesses if they want brand loyalty. Stickier Marketing reveals how to truly engage with customers by providing attractive or sticky content.

1.57 MB Dosya boyutu
9780749471088 ISBN

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Güncel Notlar

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ACAR YALÇIN

Stickier Marketing is a complete guide to producing effective marketing communications in a world of consumers empowered by new digital technology who do not want to be shouted at but engaged with.

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KORKMAZ YAVUZ

Updated throughout, this new edition also includes brand new chapters on content marketing, discovery and mobile marketing.Stickier Marketing: How to Win Customers in a … How to Win Customers in a Digital Age Grant Leboff (Autor) eBook Download: ... Stickier Marketing, remains a complete guide to producing effective marketing communications in a world of consumers empowered by new digital technology who do not want to be shouted at but engaged with. It shows readers how providing return on engagement, rather ...

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DOĞAN KARA

Stickier Marketing offers a set of rules for effective communications in the digital age by asking “not what your marketing can do for you, but In order to gain customers’ attention and improve their engagement, companies need to provide personalization and become a trusted source of information. Find many great new & used options and get the best deals for Stickier Marketing : How to Win Customers in a Digital Age by Grant Leboff (2014, Trade Paperback) at the best online prices at eBay! Free shipping for many products!

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ÇELİK YILDIRIM

Stickier Marketing: How to Win Customers in a Digital Age (English Edition) eBook: Leboff, Grant: Amazon.com.mx: Tienda Kindle